The bull market is exhilarating.

Green everywhere, stocks soaring, and it feels like everything you touch turns to gold.

Many retail investors jump in, eager to make the most of the rising tide.

But then, the music stops.

The bull run ends, and suddenly, that vibrant green portfolio turns a terrifying shade of red.

Sound familiar? You're not alone.

Retail investors often find themselves in a painful situation once a bull run ends.

The euphoria of rising prices turns into despair as their portfolios take a massive hit:

Much larger than the overall market correction.

But why does this happen repeatedly?

Let's break down the common pitfalls and how you can avoid them in the next bull market.

Understanding the Retail Investor Landscape

The Three Types of Retail Investors:

1. Tip Followers

– These investors rely heavily on social media, broker tips, and stock market chatter to make investment decisions. They often buy into stocks simply because they are being talked about.

2. Semi-Experienced Investors

– This group consists of investors who have some knowledge of fundamentals and technical analysis. They do a certain level of research but still tend to get influenced by market chatter and hype.

3. Seasoned Investors

– These individuals have witnessed multiple market cycles and understand how to navigate bull and bear phases effectively. They are disciplined and strategic in their approach.

Seasoned investors already know how to protect themselves.

So this discussion primarily focuses on investors from categories one and two who are most vulnerable to post bull run crashes.

The Bull Market Trap: High Valuation Stocks

During a bull run, the market is awash with optimism. This creates an environment ripe for what we can call the "high valuation trap."

For Category One investors, the bull market becomes a playground of "pump and dump" schemes and hyped-up stocks.

Social media and tipsters are often buzzing about stocks with sky-high valuations – companies with exciting stories but prices that are detached from their actual earnings potential.

Driven by FOMO (Fear of Missing Out), they unknowingly build portfolios filled with these overvalued stocks.

Category Two investors aren't immune either.

While they might do some research, the allure of quick gains and the pervasive bull market euphoria often lead them astray.

Even with some fundamental or technical analysis, a significant portion of their portfolio (think 80%!) can still end up being allocated to these "hot" stocks with stretched valuations.

They might justify it as "growth potential" or "disruptive technology," but the underlying issue remains: they are holding stocks priced for perfection.

Looks like self reflection?

The Common Pitfall:

1. Following the Hype

– Retail investors chase stocks that are frequently discussed on social media, in WhatsApp groups, or by brokers. These are often high-momentum stocks with already inflated prices.

2. Lack of Risk Management

– Many retail investors don’t follow stop-loss strategies. They only ride trends when prices are rising but fail to exit when the market turns against them.

3. Overexposure to High-PE Stocks

– Price-to-earnings (PE) ratios of many popular stocks go well above 100 in a strong bull market. But investors continue to hold them without realizing the risk.

The Bear Market Reality: Valuation Normalization

The problem arises when the bull run ends and the market corrects.

Retail investors, typically not disciplined in using stop-losses or trend-following strategies in reverse, find themselves holding onto these overvalued stocks as the market turns.

Here's the harsh reality:

stocks with extremely high Price-to-Earnings (PE) ratios are incredibly vulnerable during downturns.

Why?

Because their high prices are built on future expectations and market sentiment.

When the sentiment shifts to fear and uncertainty, investors rush to sell these risky assets.

Remember the days when the index drops by just 1%.

But as your portfolio is packed with stocks trading at PE ratios of 100 or more, it plummet by 3-5% or even more in a single day!

This is valuation normalization in action – the market correcting the excessive optimism built into these stock prices.

The Portfolio Bloodbath and Lingering Wounds

This downward spiral continues as the downturn persists.

While the overall market index might correct by, say, 10 to 15%, your portfolio, loaded with high PE stocks, could easily lose 40-50% of its value or even more!

The pain doesn't end there.

Even when the market eventually recovers, these previously hyped stocks often underperform.

Some become "duds," failing to regain their former glory, leaving investors frustrated and holding onto losses for extended periods.

Many retail investors, disheartened, end up selling at the bottom, locking in their losses, just in time for the next bull run to begin.

And the cycle starts all over again.

Breaking the Cycle: Strategies for the Next Bull Run

The good news is, you can break free from this cycle!

Here are three key strategies to implement in the next bull market to protect your portfolio:

Avoiding the trap

1. PE Ratio Awareness is Your Shield

If you're tempted by high-growth stocks in a bull market, at least be acutely aware of their PE ratios. As a bare minimum, for any stock with a PE ratio exceeding 100, set GTD (Good-Til-Cancelled) stop-loss orders.

Don't hesitate to take a small loss early; it's far better than a massive drawdown later.

2. Establish a Valuation Ceiling

To avoid the pain altogether, consider a more conservative approach. Draw a line in the sand at a PE ratio of 75. Stocks exceeding this level should be viewed with extreme caution, or even excluded from your watchlist.

Focus on companies with more reasonable valuations.

3. Profit Booking and Diversification are Your Friends

In a bull market, don't let greed take over. Regularly book profits on stocks that have appreciated significantly, especially those with high PE ratios. And crucially, build a well-diversified portfolio. Don't concentrate your holdings in a few "hot" stocks.

Diversification helps cushion the blow when certain sectors or stocks correct.

Time to take action

The next bull market will inevitably arrive.

And with it, the same temptations that have trapped countless investors before.

But armed with an understanding of this cycle and these three protective strategies, you can position yourself to capture upside while guarding against the devastating portfolio collapses that plague most retail investors.

Start reviewing your investment approach today.

Are you building a portfolio that can weather market shifts, or one that's vulnerable to the next correction?

Your future financial security may depend on the answer.